Become a Social Ninja: Moderati Expands Mobile Faker Features, Launches Free WAP Site The Ultimate Social Tool Now Available Across All Major U.S. Carriers San Francisco, Calif. – May 29, 2007 – It's tough to get action these days, but Moderati, a Bellrock Media Company, is making it easier than ever with all-new features and a WAP site for Mobile Faker, its social crutch service. Now everyone with a wireless phone can fake it like they mean it, with phony incoming calls designed to ward off bothersome suitors and new bar dares that will have everyone noticing you. Mobile Faker allows you to be the person you've always wanted to be. Currently available on select carriers as a downloadable application, Moderati's Faker is now available to anyone with an internet-enabled phone at its new WAP site, http://m.mobilefaker.com. Whatever your social inclinations, Faker will liven up your personal interactions and help you get into, or out of, any social situation. And best of all, the Faker WAP site is free to consumers. Mobile Faker WAP Site Features: Optimized and available for users of all U.S. carriers - anyone with a WAP browser can access it Escape a tough situation and get rescued by a Faux Call for only 99 cents (Faux Calls available to customers of Verizon Wireless, Sprint, AT&T, T-Mobile, and Alltel. Additional carriers scheduled to launch this summer include Boost, Virgin Mobile USA and others.) Free downloadable photos of an Instamate, Instapet or Instavacation to impress or repel would-be suitors Submit your own pick-up lines, rejections, Instalife pictures, Dilemmas and more A handy list of "Faux Numbers" to give out to losers who won't take a hint Get Hip Quick with an array of up-to-the-minute tidbits on pop culture, music, movies, sports and style Pick-Up lines, Rejection lines, and new Bar Dares to make anyone's on-the-go experience more rewarding and interactive Find solutions for your latest love, work or social problems with Faker Dilemmas Flexible and ever-expanding service, with new features added based on new technology and feedback from Faker customers Advertising-supported, via a network of unobtrusive text links to other cool entertainment-based products and services "Let's face it: everyone has a mobile phone, and everyone fakes it," said Carolynne Schloeder, chief operating officer of Bellrock Media. "Building on the popularity of Mobile Faker, we introduced the WAP site to allow everyone the opportunity to be a social superstar for free." Mobile Faker content is contributed by Moderati staff, a network of freelance writers across the country, and the Faker subscriber community. The Mobile Faker website, a companion to the mobile application, lets subscribers volunteer to serve as InstaMates, upload dilemmas or contribute pick up or rejection lines. All content is filtered by Moderati and uploaded to the service. The Mobile Faker WAP site is available for free, and the Mobile Faker downloadable application, with expanded features and 4 included Faux Calls per month, is available on select carriers for $3.99/month. For more information, visit www.mobilefaker.com, www.moderati.com, or http://m.mobilefaker.com on your phone. About Moderati, A Bellrock Media Company Moderati is one of the top mobile media companies in North America, with unparalleled distribution through the decks of 14 U.S. carriers. The company delivers content under carrier brands and partner brands, as well as under its own brands, which include Modtones (ringtones and wallpaper) and Mobile Faker, an entertainment product that turns mobile phones into social weapons. Founded in 2001, Moderati was acquired by Bellrock Media in 2007. Bellrock Media creates original platform-conscious content that features organic integrations of branding and marketing messages. The company's investors include Yoshimoto Kogyo, Intel Corporation and Faith Inc. The firm is uniquely positioned to address strategic opportunities in both the U.S. and Japan, focusing on the mobile and broadband markets. Bellrock Media, founded in 2005, is headquartered in Los Angeles and Tokyo. Moderati, Mobile Faker, Faux Calls and Faux Numbers are trademarks of Moderati Inc. All other trademarks are the property of their respective owners. ### Contact: Craig Sinel / Stephanie Schopp fortyseven communications (323) 658-1200 craig@fortyseven.com / stephanie@fortyseven.com back to press releases >