MODERATI gets Amp'd -- Mobile Entertainment firm delivers Ringtone and Wallpaper Catalog to New Youth-Oriented MVNO
San Francisco, CA (June 2, 2005) - Mobile entertainment company ModeratiTM announced today it will power the delivery of all ringtones and wallpaper to Amp'd Mobile®, the first operator solely using CDMA2000 1xEV-DO (Evolution-Data Optimized) for its wireless service launching later this year. The deal brings together two companies with expertise in creating and marketing products to young, savvy music fans, and represents the first step in a broad partnership.
"We're excited to be working with a carrier that really gets what the mobile consumer wants," said Carolynne Schloeder, president of Moderati. "They recognize that data services are integral to their offering, and we're thrilled that they've chosen us as their partner to deliver compelling content."
Amp'd Mobile, set to launch nationwide later this year, will leverage CDMA2000 1xEV-DO to offer unique, compelling, and relevant content plus traditional wireless phone services with a completely fresh user interface and fully-customizable experience designed specifically for the 18-35-year-old audience. Amp'd will offer a variety of exclusive content for their launch, much of which Moderati will provision and deliver in addition to its full catalog of polyphonic ringtones, songtones of the master recording, voice tones and graphics. The exclusive content will include extreme sports images related to the carrier's team of athletes in surf, snow, skate and motocross.
"We're going to be delivering a completely different fully integrated mobile lifestyle experience with burst entertainment packaged in a new way," said Seth Cummings, VP, wireless content and internet services, Amp'd Mobile. "Moderati will play a key role in our vision by providing a rich catalog of youth-oriented ringtone and wallpaper files as well as infrastructure delivery services."
Amp'd Mobile will deliver its cutting-edge content over a CDMA2000 1xEV-DO network and will use QUALCOMM BREW® 3.1 platform for easy, reliable downloading of wireless content and services. Amp'd and Moderati plan to work together on content management and merchandising tools to provide a seamless offering to consumers.
Moderati, formerly known as Faith West, has long been the dominant player in ringtones on BREW carriers via its flagship service, Modtones®. Moderati's song tone application, Modtones DJ, is a finalist in the BREW 2005 Developer Awards.
About Moderati
Moderati makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Moderati delivers high-impact mobile content to consumers and wireless carriers under the Modtones brand. The company also provides service to global licensees of its parent company's software-based mobile sound solutions, including support for the CMX® multimedia software solution developed by QUALCOMM utilizing Faith technology. Faith, Inc. recently acquired TakeNet, Brazil's top BREW developer. www.moderati.com
About Amp'd Mobile
Amp'd Mobile will be the first fully integrated MVNO for youth, young professionals and early adopters. By leveraging the power of 3G EV-DO, Amp'd will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com.
About the BREW solution
QUALCOMM's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass market devices; a J2EETM-based, modular delivery system that enables the distribution of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.
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For more information, contact:
Vijay Chattha
Moderati
415.305.6041
vijay@moderati.com
Leasa Ireland/Melody Parrette
LPI Communications for Amp'd Mobile
310.796.1936 or 858.793.1079
leasa@lpicommunications.com
Modtones is a registered trademark of Moderati Inc.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated.
All other trademarks are the property of their respective owners.
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