Moderati Says Hello to Helio
Mobile entertainment firm provides catalog of ringtones and wallpaper to new mobile service
San Francisco, CA (June 5, 2006) - Moderati announced today that it has been selected as a premier ringtone and wallpaper provider for Helio, a new mobile service designed for young, connected consumers. The deal brings together two companies with a passion for delivering an unequaled wireless experience.
Moderati will provide personalization content (song tones, voice tones and video tones, as well as image and wallpaper content) for Helio as well as work closely with the Helio team on content strategy, merchandising and programming. Helio and Moderati will also continue to work together on new product development efforts to continuously advance the personalization options available to Helio members.
"Helio is poised for huge success," said Carolynne Schloeder, president of Moderati. "Their focus on a custom wireless experience and services that let young consumers connect with each other puts them ahead of the pack. We're thrilled they've chosen to work with us."
Helio and Moderati worked together on the core catalog, leveraging Moderati's four plus years of experience merchandising ringtones and wallpaper. Helio's offerings through Moderati will include alternative, hip-hop and pop music genre ringtones, and edgy wallpaper imagery such as street art and celebrity images. In addition to downloading these personalization features directly to their devices, Helio members can utilize "gifting" and "begging" features to share personalization content with their friends in the Helio network.
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About Moderati
Moderati makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Moderati delivers high-impact mobile content to 14 U.S. carriers through its Modtones brand or carrier brands. The Moderati catalog includes song tones, polyphonic ringtones, wallpaper, licensed and original voice and image files, and ringback tones. Moderati's suite of products includes Modtones DJ, named Best Ringtone Application at the 2005 BREW Awards, and Modtones Gallery for visual content. Founded in 2001, Moderati also provides service to global licensees of its parent company's software-based mobile sound solutions, including support for the CMX® multimedia software solution developed by QUALCOMM utilizing Faith technology. www.moderati.com
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Moderati is a registered trademark of Moderati Inc. "Helio," the "Helio" logo and any other product names, service names or logos of HELIO used, quoted and/or referenced herein are trademarks or registered trademarks of HELIO LLC.
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