Moderati teams up with Rejection Hotline to offer Rejection Ringtones & Ringbacks

Sounds like a loser calling? Now you know in advance.

San Francisco, CA (July 11, 2006) - Giving out your number is always a dicey proposition, but sometimes it's unavoidable. To help ease the burn, Moderati has partnered with the Rejection Hotline® to introduce the Rejection Ringtone and the Rejection Ringback.

"The Rejection Hotline has gracefully solved the problem of having to give out your number in a bar to a complete loser," said Cindy Lundin Mesaros, vice president of marketing for Moderati. "We think it's an important social service, so extending it to ringtones is a no-brainer, for those instances when you had too many and accidentally gave out your real number."

The Rejection Hotline, with phone numbers in more than 80 U.S. cities, receives more than 2.6 million calls per month from would-be suitors whose objects of affection had, shall we say, passive-aggressive tendencies. Those unfortunate callers receive a voice message stating that they've been rejected. Its services have been featured on news outlets from CNN and the LA Times to ESPN Radio and Playboy Magazine

"Our Rejection Hotline numbers are a public service, helping people avoid calls from the take-a-hint-challenged or people who won't take ?NO' for an answer," says Jeff Goldblatt, the founder and voice of the Rejection Hotline. "But what about the creepy, overbearing, psycho-stalker types who somehow already HAVE your real number? We've received thousands of emails from people asking us for a way to address those situations too."

The Rejection Ringtone and its partner, Embarrass-a-Friend, are available on all participating carriers in Moderati's distribution network, as well as through www.modtones.com, for $1.99 each. The Ringback version will be introduced shortly.

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About Moderati

Moderati makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Moderati delivers high-impact mobile content to 14 U.S. carriers through carrier brands or its Modtones brand. The Moderati catalog includes song tones, polyphonic ringtones, wallpaper, licensed and original voice and image files, and ringback tones. Founded in 2001, Moderati also provides service to global licensees of its parent company's software-based mobile sound solutions, including support for the CMX® multimedia software solution developed by QUALCOMM utilizing Faith technology. www.moderati.com

About the Rejection Hotline

The Rejection Hotline (www.RejectionHotline.com) is a division of Atlanta-based Dream Pursuit Communications, LLC whose other creative properties include JustThoughtYouShouldKnow.comTM, International Get Over It DayTM (www.GetOverItDay.com), and personal Screen NumbersTM (www.ScreenNumber.com).




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