VIRGIN MOBILE USA PUTS FAITH INTO POLYPHONIC RINGTONES
Faith West To Deliver Bass-Thumping Modtones Ringtones To Virgin Mobile Handsets
San Francisco, CA (July 23, 2003) - Faith West, Inc. today announced that it has been selected to deliver polyphonic ringtones from its wildly popular Modtones brand www.faithwestinc.com to Virgin Mobile USA, the nation's first wireless service designed exclusively around the needs of the youth market.
"Virgin Mobile's marketing is smart, fresh and hip - and right on target to attract the youth demographic that is driving the wireless revolution," said Carolynne Schloeder, executive vice president, Faith West, Inc. "We know what this market wants to hear and our catalog reflects it. We're thrilled to help make hits from the radio available to Virgin Mobile customers."
"Our target demographic is interested in what's new and of the moment, but they're also interested in quality," said Howard Handler, chief marketing officer for Virgin Mobile USA. "Our partnership with Faith West is just another sign of our commitment to meeting and exceeding the needs of our customers."
Customers with Virgin Mobile's Audiovox "Vox" 8500 handset can download Faith West's extensive Modtones catalog of multi-instrument polyphonic ringtones directly from their handset or from the Virgin Mobile Web site www.virginmobileusa.com. The ringtones are served under the Virgin Mobile brand.
Ringtones include versions of Excuse Me Miss, Big Poppa, The James Bond Theme and many more.
About Faith West Inc.
Faith West makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Faith West delivers high-impact mobile content to consumers and wireless carriers under the Modtones brand. The company also provides service to licensees of its parent company's software based mobile sound solutions worldwide, including authoring tools to create mobile content in the proprietary CMX multimedia format developed by QUALCOMM with Faith technology. Faith West is headquartered in San Francisco, CA. www.faithwestinc.com.
About Virgin Mobile USA, LLC
Virgin Mobile USA, LLC is the first U.S. wireless service designed exclusively around the needs of the youth market. Since its national launch in July 2002, Virgin Mobile has quickly established itself as one of the fastest-growing wireless players in the U.S. Virgin Mobile offers a flexible Pay As You Go price plan with no contracts to sign and no fine print. Virgin Mobile customers get all the essentials, including long distance, voicemail, caller ID, call waiting, text messaging and directory assistance. All customers have access to VirginXtras - a host of music, entertainment, group messaging and fun lifestyle features that add flair and personality to the mobile experience. Virgin Mobile also has a strategic partnership with MTV Networks that includes exclusive content from MTV and VH1 and additional content from Nickelodeon and CMT.
A joint venture between Sir Richard Branson's Virgin Group and Sprint, which operates the largest all-digital, all-PCS nationwide wireless network, Virgin Mobile USA is the first mobile virtual network operator (MVNO) in the U.S. Virgin Mobile phones and Top-Up cards are available at Best Buy, Circuit City, Media Play, Sam Goody, Target Stores, Wal*Mart, Virgin Megastores and select bookstores. Top-Up cards are also available at more than 25,000 locations including Circle K, CVS and 7-Eleven stores. Virgin Mobile wireless products and services are available 24/7 on the Web at www.virginmobileusa.com or through Virgin Mobile Central Intelligence at 1-888-322-1122.
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