NOTHING SAYS "I HATE YOU" LIKE A DISTONE FROM MODTONES
San Francisco, CA (August 04, 2005) - Mobile entertainment firm Moderati announced today the availability of DisTones, ringtones to assign to people you loathe, through its Modtones ringtone service.
"Having your phone ring all day long with the latest hip-hop hit is SO 2003," said Cindy Lundin Mesaros, vice president of marketing for Moderati. "Those with enemies, like me, let their phone screen calls for them, assigning songs like American Idiot, Shut Up and F.U. Right Back to choice callers."
For the ultimate dis, Moderati offers its silent ringtone, which effectively shuts down callers by sending them to voice mail without their knowledge. For a limited time, customers with an axe to grind can download the silent ringtone for free from www.modtones.com. It even comes in different flavors: extra quiet silence, and a hip-hop version of silence. The company plans to offers both polyphonic (synthesized) silence for $1.99, and the master file, or "actual real live" silence, for $2.99.
Says Jeremy Xavier, creative director of Moderati, "For sizzurp heads, we flew to Texas to get a well-known DJ to do a screwed and chopped version of silence for us. That mellow, deep sound of the screwed version makes the silence infinitely cooler."
Featured Distones include:
- Naggin - Ying Yang Twins
- The @$$hole is calling - original voice & music tone
- Shut Up - Black Eyed Peas
- Little Ding Dong - original voice & music tone
DisTones are available through www.modtones.com or at the special promotional site www.distones.com. Modtones is supported by most major wireless carriers, or on the handset for Verizon Wireless customers by downloading the Modtones application from Get it Now®.
About Moderati
Moderati makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Moderati delivers high-impact mobile content to consumers through its Modtones brand, and to all major wireless carriers. The Moderati catalog includes song tones, polyphonic ringtones, wallpaper, licensed and original voice and image files, and ringback tones. Moderati's suite of products includes Modtones DJ, named Best Ringtone Application at the 2005 BREW Awards, and Modtones Gallery for visual content. The Modtones consumer website was deemed a 2005 Webby Worthy site by the 9th Annual Webby Awards. Founded in 2001, Moderati also provides service to global licensees of its parent company's software-based mobile sound solutions, including support for the CMX® multimedia software solution developed by QUALCOMM utilizing Faith technology. www.moderati.com
# # #
For more information, contact:
Vijay Chattha
Moderati
415.305.6041
vijay@moderati.com
|
