Would you like a Ringtone with that?
Modtones Teams up with McDonald's® on MONOPOLY® Best Chance Game 2.0
San Francisco, California - October 14, 2004 - Faith West Inc., provider of the popular Modtones brand of cutting edge mobile music content, announced today that it has teamed up with McDonald's to offer ringtones as a prize for the MONOPOLY Best Chance Game 2.0. Consumers that land on Community Chest can choose from thousands of polyphonic ringtones offered by Modtones.
"Ringtones have become a staple in American pop culture," says Carolynne Schloeder, president of Faith West. "It says something that a brand like McDonald's is recognizing the growth of ringtones and is including Modtones in their MONOPOLY game this year."
Faith West launched Modtones in June of 2002, with polyphonic ringtones that re-create the full instrumentation of a song in a tiny file size that can be easily transmitted over the air. Since the launch, Faith West has added new content types to Modtones, including master file ringtones, sound effects, and voice tones.
"McDonald's likes to engage customers with fun, new promotions that are in tune with their changing needs," said Bill Lamar, McDonald's USA Chief Marketing Officer. "MONOPOLY Best Chance Game 2.0 not only offers our guests a chance to win food prizes, but the opportunity to enhance their lifestyle with interactive prizes like polyphonic ringtones."
Modtones ringtone prizes are available through the new online component of the game. To play, obtain unique codes at McDonald's on French fries, Chicken Selects® premium breast strips, soft drinks and hash browns. Enter the code at www.playatmcd.com, roll the dice and your game piece will move around the board. Landing on Community Chest during the music week of the game (October 12-19) wins you a choice of a Modtones ringtone or an online game. The Modtones ringtone is available for subscribers of T-Mobile, AT&T Wireless and Cingular, with compatible handsets. To redeem the prize, visit playatmcd.modtones.com, select your ringtone, and enter the code you received in the winner email. Your ringtone will be delivered to your handset.
Faith West is delivering ringtones to winners of the game via their new web-based mobile content delivery platform. Consumers are now able to buy ringtones directly from www.modtones.com, with the charges appearing on their mobile phone bill. Ringtones are delivered by a premium short messaging service (SMS).
About Faith West Inc.
Faith West makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Faith West delivers high-impact mobile content to consumers and wireless carriers. Its flagship brand is Modtones. The company also provides service to licensees of its parent company's software based mobile sound solutions worldwide, including authoring tools to create mobile content in the proprietary CMX® multimedia format developed by QUALCOMM with Faith technology. Faith West is headquartered in San Francisco, CA. www.faithwestinc.com
About McDonald's
McDonald's is the leading global foodservice retailer with more than 30,000 restaurants serving nearly 47 million people in more than 120 countries each day. Approximately 80 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women. For nutritional information, please visit www.mcdonalds.com. |
