Modtones Mutes Mobile Phones with Silent Ringtone
MODTONES MUTES MOBILE PHONES WITH SILENT RINGTONE
THE ULTIMATE CALLER ID HIDES UNWANTED CALLERS
Don't Just Ring - Block
San Francisco (December 2, 2003) Modtones announced today the launch of the silent ringtone. Modtones meets the demands of discriminating mobile entertainment users to create a ring for mobile handsets that is not only unobtrusive but also completely unnoticeable. The new download allows calls from selected caller IDs to be directed to voicemail without indicating the incoming call, thereby blocking it. (www.modtones.com)
"We had customers writing us and asking for blank ringtones. At first we were puzzled but then we realized it is the ultimate caller ID tone," said Carolynne Schloeder, president of Faith West/Modtones. "We heard the call for silence, and we gave it to them. People are finding surprising ways to use content on the most personal device they own. Mobile culture is evolving more rapidly than the underlying technology."
Faith West and the Modtones brand have made themselves a success by listening to the ever-complex community of people adopting mobile culture. Modtones' diverse catalog of images and ringtones reflects the tastes of mobile downloaders.
In addition to the latest in contemporary music and culture, Modtones features The Silent Ringtone, images from French Kitty, Obey Giant, Street Art, Caller IDeas, Voices & Sounds, and other mobile entertainment products that reflect a wide diversity of consumer tastes.
"Mobile entertainment is a medium of personal expression, and people expect content as unique as they are," added Schloeder. "Mobile entertainment is integrating with personal style. This is a technology that often makes your first impression for you, even if you want to make no impression at all."
Modtones captured international media attention previously for its success with the destined-to-be a classic "whoopee cushion" ringtone. The download transformed a 21st Century wireless handset into a tool for an ageless prank.
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